Who we are_
Unmute is a department store that provides a unique shopping experience with proven color science and thoughtful design to improve the department store shopping experience.
With age our eyesight begins to deteriorate making small text, low contrast, and certain colors hard to decipher making reading lables and signage very difficult.
Unmute's mission is to make shopping easy and accessible.
By utilizing easy to read fonts, colorblind safe labeling, clear descriptions shoppers will know exactly what they are buying.
Fashion foward 65–85 year young retiries who love shopping and dressing up for events.
Saturating your shopping
Unmute uses's high contrast, colorbling safe, saturated red, blue, and yellow as its primary pallette for easy reading occopanied by a deep charcolel and soft white.