Who we are_

Unmute is a department store that provides a unique shopping experience with proven color science and thoughtful design to improve the department store shopping experience.

Unmute_

Restoring a voice;

to restore color;

to be heard

Problem_

With age our eyesight begins to deteriorate making small text, low contrast, and certain colors hard to decipher making reading lables and signage very difficult.

Mission_

Unmute's mission is to make shopping easy and accessible.

How_

By utilizing easy to read fonts, colorblind safe labeling, clear descriptions shoppers will know exactly what they are buying.

Target Audience_

Fashion foward 65–85 year young retiries who love shopping and dressing up for events.

Slogan_

Saturating your shopping

Colors_

Unmute uses's high contrast, colorbling safe, saturated red, blue, and yellow as its primary pallette for easy reading occopanied by a deep charcolel and soft white.